A deep dive into HeyBoss AI Boss Mode, the Product Hunt top product that gives you an entire AI team to build and grow your website.
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Meet Your AI Team
Today, let’s experience being a cyber boss with HeyBoss AI Boss Mode, which hit #1 on Product Hunt on June 23rd. This is a product with a fascinating concept: it provides you with a full AI team covering the entire lifecycle of a startup.
Your team includes:
- Designer: Nova
- Developer: Vega
- Copywriter: Lyra
- SEO Specialist: Ethan
- Brand Strategist: Max
- And an AI CEO: Astra Prime
This covers everything from development and design to operations (SEO, copywriting, brand strategy), essentially covering the entire workflow for a new product. It seems perfectly tailored for startups and indie developers. I feel this is especially suitable for the “super individual” concept often promoted in the Chinese media—it’s like having an entire team at your service.
Let’s put these cyber employees to work. I gave them a simple task: clone a website for me. My prompt was extremely basic. As a “boss” who doesn’t know the technical details, I just said, “This website makes money, I want to make money too. I don’t know how to develop or promote it, just build it for me.” I threw a URL at them and asked them to build it, maybe change the colors and layout, and that was it.
The AI at Work
After giving the command, the AI team starts their meeting. You can see their live chat, but to prevent them from chatting endlessly without results, there’s a countdown timer. The boss doesn’t need to supervise the meeting; I just want to see the final product.
After a short wait, the website was complete. The result was visually quite good. However, after trying it out, I found some logical issues. For example, in a scoring section, the minimum score for every category was 60, which was incorrect. The AI clearly misunderstood the requirements (though I admit my prompt wasn’t very detailed, the original website did have clear rules).
Let’s pick one of the many problems. The points for each test should start from 0. I pointed this out to the AI CEO and asked for a fix. The CEO got to work.
It can indeed fix this kind of issue, as modifying calculation rules is relatively straightforward. However, the resulting UI was still not quite right. This kind of “black box” UI generation requires several rounds of conversation, and the final result isn’t always satisfactory.
That said, HeyBoss does offer a good degree of customization. For example, if I want to edit a button, it provides a convenient interface to change properties like content, margin, padding, font, and click actions.
It also features an “App Store” where you can integrate the capabilities of other AI services into your webpage. This includes models and tools like OpenAI’s GPT-4o, Llama 3, ElevenLabs AI Voice, and more.
Pricing, Code, and Deployment
If you want to download the code and modify it yourself, you’ll need to pay an extra fee. The platform, of course, prefers you to keep “Vibe Coding” on their web editor. However, for anyone with some coding knowledge, modifying the source code directly is often more convenient.
HeyBoss also handles deployment. Let’s try to deploy the site. It seems you can’t use your own custom domain without paying. We’ll use their free subdomain for this test.
Interestingly, even though I didn’t ask for it, after deployment, I checked the HTML and found that the platform had automatically performed SEO-related optimizations. This proves that the SEO Agent was genuinely involved in the project.
Looking at the pricing, it’s a per-site subscription model. The Basic plan comes with 200 credits. If you run out, you can purchase more.
What does 200 credits get you? When I created my account, I got 100 free credits. Generating the website (with 2 rounds of conversation) cost 23.86 credits. However, there was also a “Third-party Services” fee of 38.72 credits (which wasn’t deducted from my initial balance, interestingly). This fee likely covers deployment and external API calls. After the user interacts with an AI feature on your live site, that also deducts from your credit balance.
My rough estimate: to build a product without complex third-party APIs, even 100 credits might not be enough. A conservative guess would be around $15 worth of credits to get a simple site launched.
Marketing and Final Thoughts
In terms of marketing, the platform uses standard tactics like rewarding users with credits for sharing. The domain was registered around April of this year, but the official YouTube videos appeared as early as January. They’ve recently been collaborating with many KOLs (Key Opinion Leaders) to create tutorials. The timeline seems to be: YouTube → Official Website → AI Tool Directories → Twitter. Their marketing copy on Twitter is also very well-crafted.
As a developer who regularly uses Copilot, Claude 4, and Gemini 2.5, I personally wouldn’t use HeyBoss. The entire process is too much of a “black box.” I don’t even know if it’s using Claude, Gemini, or ChatGPT to generate the site. If the result is poor, I can’t tell if it’s my prompt’s fault or the underlying model’s weakness, as each model has its own strengths and weaknesses in development tasks.
Areas for Improvement
HeyBoss has a lot of room for improvement. Just like in real development, a lot of work needs to happen before you start coding: defining terms, mapping out business logic, deciding on architecture, etc. If HeyBoss’s agents and prompting could be strengthened in these areas—or if they added a “Product Manager” role—the output quality could be significantly improved.
“Vibe Coding” tools are becoming incredibly powerful with the advancement of large models, which is truly exciting. However, when you actually use them, you can easily get stuck on a tiny, obscure problem for a very long time. This is where development experience is a huge help. I believe solving these issues is just a matter of time. The more important skills remain a person’s ability to solve problems, learn, and innovate.